About Us
The Virgin Islands Department of Education’s Office of Public Relations and Communications exists to heighten the public’s awareness of the Department’s mission to ensure that all students are prepared for college or the career of their choice upon graduation from high school.
In support of the mission, the Public Relations Office provides publicity for events, activities and the many successes of the Department’s schools, students, teachers, employees and leadership through internal and external communication.
The Office of Public Relations and Communication, through an integrated marketing communications approach services the marketing, branding, public, and media relations, advertising and graphic design needs of the Department, districts, and schools.
The Public Relations Office reports directly to the Commissioner of Education.
Public Relations Submission Guidelines
All promotional material pertaining to the Department of Education’s schools, programs, services, employees and events should be released through the Office of Public Relations.
Request for media coverage of events including video, news articles, and photos, must be submitted to the Public Relations Office at least a week prior to the event date.
A PR Request form must be filled out and sent to cynthia.graham@vide.vi in order to confirm coverage.
The Public Relations Office communicates with media representatives on a regular basis and will determine the best way to pitch your story idea. Some options include, but are not limited to:
- News Releases
- Media Advisory
- Website
- Social Media
- Internal Email Blast
When submitting your news or story idea, include following:
- Provide facts and details: Who, What, When, Where, Why and How
- Share your opinion: Why is this newsworthy? What makes this awesome? How is this different? – These can be used as quotes for articles.
- Gather supporting material, resources, or documents if any. For photos, share names of students, grade level, and information regarding their recognition or awards – based on the photo.
- All photos for print and web publication must be high-resolution. Images from phone cameras are not sufficient unless your phone has a high-quality camera and the images are saved at the highest resolution possible (300 DPI and up to 15 MB file size in jpeg or .png file formats.
- Make sure students have permission to be published. See Media Release Form
- Contact the Public Relations Office with questions or ideas.
